Increasing the Sale Price by $500K+
I just closed escrow on this charming 2-unit Victorian fixer-upper at 739 -741 Clayton St.
After considerable renovations & updates, strategic marketing and price negotiations, I was able to increase the final sales price by over $500 thousand.
See the video to see what I did to achieve the highest potential price.
Sellers: Top 3 Buyer Demands
While we're still in a seller's market, San Francisco buyers have become savvier.
In order to sell quickly and at the highest price, sellers have to meet 3 key demands that have emerged from the pandemic.
In this video, Juliette discusses these demands and how to meet them no matter what, when or where you're selling.
This condo has a great Pacific Heights location and an amazing 180° view of the Ocean and Sausalito/Belvedere.
We knew that we had to focus on these key features in our marketing. Our professional staging was well-positioned to showcase not only the great view, but the luxury of living in Pacific Heights and this spacious unit.
The strategy worked! The home went into contract in just 3 days, all cash with no contingencies at 20% over the asking price.
Our new listing at 590 6th Street #306 is almost ready for sale. See what we've done to make this condo into a highly desirable home to sell at the highest possible price.
Just Sold: The Winning Strategy
Our team transformed the Victorian in front (324 Noe Street) and bungalow in back (326 Noe Street) into charming TICs that both sold in 14 days at over the asking price.
We brought out the elegance of each home with professional staging and by remodeling the areas that mattered most to the right buyers. No detail was missed, and I personally managed all buyer negotiations and arrangements to ensure the highest possible price and a great experience for the sellers.
See how our new listing at 739-741 Clayton will be remodeled into 2 high-end, highly desirable homes by focusing on the heart of the home: the kitchens and bathrooms. These areas were currently outdated and not fully functional, which is why they previously didn't sell at the desired price.
Take a minute to view this video and see what you can do with paint to enlarge the kitchen and make your house more appealing to sell at a higher price.
To learn more about selling at the best and highest price, see this blog article:
Talking About Selling Now
Every day, at least one person asks me "Is it the right time to sell now...during COVID? My answer: selling is a personal thing and depends on why you need to sell...i.e. do you want to get a larger house, do you need to move, etc. It isn't about the market.
The real question is how do I get the best and highest price? There are always ways to do this.
In selling your property, there are two parts: pricing and preparation. Price is usually limited by the property’s location and existing features. However, with the right preparation, you can maximize your property’s features and make the home appealing to the highest number of potential buyers, thereby selling a property more swiftly and for more money.
For example, if you have an older 2-bedroom Victorian property in the Castro, then we may want to market the property to a first-time buyer, who really loves Victorians and the Castro. We’ll want to use the right paint colors to bring out the best features and do upgrades to key rooms like the kitchen and bathrooms. The staging (also known as furniture placing and decoration for sale) should be selected based on the architectural style of the home. Since the exterior is a Victorian Stick, the interior would also be classic but with a modern twist.
Check out this video on painting to impress
If you’ve lived in your property for the past 20 years, we may need to do a deeper remodel. Take one condo I represented this year. Here we actually renovated the entire unit - taking out all of the existing carpet, and most of the kitchen and bathrooms. These renovations had to be done to bring it up to par with other properties in the area. This is what helped sell the property quickly versus sitting on the market.
Click here to read about preparing this property
These are just some examples that have enabled my buyers to generate the highest and best price - even now, during COVID.
Juliette S Vo
San Francisco Market.